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ROAS calculator

Enter ad spend and the revenue it generated - the calculator shows ROAS, ACoS and, if you add your margin, whether the ads actually pay off.

Data

Enter the data - the result will appear here

How to use

The answer appears as you type

  1. 1Enter the datanumbers can use a comma or a point
  2. 2Watch the resultit is recalculated on every change
  3. 3Copy or sharethe link in the address bar keeps your calculation
FAQ

FAQ

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  • Return on ad spend - revenue from ads divided by what you spent on them. Spent 50,000 and got 200,000 in revenue - ROAS = 4, or 400%.

  • At least 1 / margin. With a 40% margin, break-even ROAS = 2.5: below that, ads eat up all your sales profit. The calculator shows this in the "Break-even ROAS" line.

  • They are the same thing, just inverted: ACoS = spend / revenue. ROAS 4 equals ACoS 25%. ACoS is more common on Amazon, ROAS on Google and Meta.

  • No. Everything is calculated right in your browser; the numbers you enter go nowhere and are not stored.

  • Yes. The values you enter are written into the page address after the # sign: copy the link from the address bar and the recipient will open the same calculation.

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