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CPM calculator

Three tasks: find CPM, find the budget for a target number of impressions, and find how many impressions your budget buys. Add clicks to see CTR and cost per click.

Data

Enter the data - the result will appear here

How to use

The answer appears as you type

  1. 1Enter the datanumbers can use a comma or a point
  2. 2Watch the resultit is recalculated on every change
  3. 3Copy or sharethe link in the address bar keeps your calculation
FAQ

FAQ

Didn't find an answer? Message us and we'll help.

  • Budget is divided by impressions and multiplied by 1,000. 30,000 for 150,000 impressions: 30,000 / 150,000 × 1,000 = 200 per thousand impressions.

  • It depends on the platform, country, audience and season. At the end of the year and before holidays CPM usually rises. Compare CPM across your own campaigns and look at the cost per result, not just impressions.

  • CPM is the cost per thousand impressions, CPC is the cost of one click. If you know both and CTR: CPC = CPM / (CTR × 10).

  • No. Everything is calculated right in your browser; the numbers you enter go nowhere and are not stored.

  • Yes. The values you enter are written into the page address after the # sign: copy the link from the address bar and the recipient will open the same calculation.

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