CAC calculator
Enter marketing and sales spend for a period and the number of new customers - the calculator shows CAC, and with revenue per customer - LTV, LTV : CAC and payback.
Data
Enter the data - the result will appear here
The answer appears as you type
- 1Enter the datanumbers can use a comma or a point
- 2Watch the resultit is recalculated on every change
- 3Copy or sharethe link in the address bar keeps your calculation
FAQ
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All acquisition costs (ads, marketing and sales salaries, tools) for a period are divided by the number of new customers in that same period.
The usual benchmark is 3 : 1 or higher: a customer brings three times more profit than they cost. Around 1 : 1 means the business only breaks even on acquisition; above 5 : 1 you may be underinvesting in growth.
How many months it takes for profit from a customer to cover the cost of acquiring them. The shorter the period, the faster money returns to the business.
No. Everything is calculated right in your browser; the numbers you enter go nowhere and are not stored.
Yes. The values you enter are written into the page address after the # sign: copy the link from the address bar and the recipient will open the same calculation.
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