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CPA calculator

Enter ad spend, clicks and actions - the calculator shows CPA, cost per click and conversion rate, and with average order value - ROAS and the ad cost share of each order.

Data

Enter the data - the result will appear here

How to use

The answer appears as you type

  1. 1Enter the datanumbers can use a comma or a point
  2. 2Watch the resultit is recalculated on every change
  3. 3Copy or sharethe link in the address bar keeps your calculation
FAQ

FAQ

Didn't find an answer? Message us and we'll help.

  • Cost per action - how much one target action costs: a lead, purchase or sign-up. It's ad spend divided by the number of actions.

  • One that still leaves a profit after product cost, shipping and fees. If the margin per order is 1,500 and CPA is 1,800, every sale from ads loses money.

  • CPA is the cost of one action from a specific ad. CAC is the average cost of a new customer including all marketing and sales expenses. There's a separate calculator for CAC.

  • No. Everything is calculated right in your browser; the numbers you enter go nowhere and are not stored.

  • Yes. The values you enter are written into the page address after the # sign: copy the link from the address bar and the recipient will open the same calculation.

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