Product title length counter
Paste a title to instantly see whether it fits the limits of eight marketplaces, what gets cut off in search results and which characters and words are better removed.
Click a marketplace to see how much of the title fits. Marketplaces sometimes change their limits - check the seller help pages before uploading.
A title that passes moderation
- 1Paste the titlefrom a product listing or a draft
- 2Check the barsgreen - fits, yellow - longer than recommended, red - won't pass
- 3Fix the issuesextra symbols, repeats, caps and promo words
Platform limits
Since July 27, 2026, Amazon accepts titles of up to 75 characters in all categories except books, music and video. eBay allows up to 80, Etsy up to 140, Wildberries usually up to 60, AliExpress up to 128. Ozon's field holds up to 200 characters, but about 80 are visible in search results. Shopify titles can be up to 255 characters, with up to 70 recommended for the Google title. Walmart recommends 50-75 characters. Limits count spaces as characters.
How to write a good title
Put the main thing first: what the product is and its key difference. Then brand, model, size, color, pack quantity. Don't repeat the same word, don't write in caps and don't add "bestseller", "sale" or "free shipping" - the listing can be hidden for that. Marketplaces also ask you not to use ™ and ®, emoji and symbols like ! $ ? #.
What fits in search results
Click a marketplace and the title appears under the bars with the cut-off part struck through. This shows what a shopper will read in search and on a phone. If an important word ends up in the struck-through part, move it closer to the start.
FAQ
Didn't find an answer? Message us and we'll help.
Since July 27, 2026, up to 75 characters including spaces in all categories except books, music and video, where the limit is still 200. Amazon may shorten longer titles on its own. You can move extra details into the Item Highlights field.
Wildberries usually allows 60 characters, though some categories have a different limit - the exact number is shown in the listing form. Ozon's field accepts up to 200 characters, but about 80 are visible in search results, so it's best to stay within that.
Yes, all marketplaces count spaces and punctuation as characters. So it's best to remove extra double spaces - there is a "Remove extra spaces" button for that.
Marketplaces see this as an attempt to game search. Amazon explicitly forbids repeating a word more than twice and writing the title in capital letters. On other marketplaces, such listings rank lower or fail moderation.
We check them against the marketplaces' help pages, but rules change, and on some marketplaces the limit depends on the category. If something is off, write to us and we'll fix it. Before uploading, check against the product listing form.
No. Everything is calculated right in your browser.
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